Read what the market is actually doing.
The market, in 2 figures.
$32.55B
global influencer marketing spend in 2025, up from $16.4B in 2022
Source 1: Influencer Marketing Hub, Influencer Marketing Benchmark Report
An industry estimate in US dollars, not an audited figure. Other research houses put 2025 between roughly $32B and $34B, depending on whether platform software is counted alongside campaign spend.
62%
of diners check a restaurant's social media before deciding to eat there
Source 2: Toast, How Are Diners Using Social Media, 2024
A blind survey of 850 US guests who use social media at least once a week; 62% said they sometimes check before they decide. Read it as evidence of the behaviour, not as a measure of the Greek market.
How we choose figures.
Every figure comes from a published study. Each names its source and what it measures, and the full references are at the foot of the page. We add figures as new research comes out, and we never publish data from the REACH platform itself.